After a lot of matchmaking, the \’Rishta Pakka Samjhein\’ way, the matrimony services giant Matrimony.com has stepped into tap the hithertofore unexplored potential of your GenX dating milieu. It\’s got led the matchmaking site to accumulate Matchify, a Bangalore-based dating app for \’like-minded\’ people and relationships, owned by Matchify Services Private Limited.
Founded in 1997, Matrimony.com provides matrimonial services along with classified web marketing services through domain-specific web portals like BharatMatrimony.com, CommunityMatrimony.com, PrivilegeMatrimony.com, and EliteMatrimony.com. Backed by way of a clutch of VC firms, Matrimony.com, a leading player within the matrimony consumer cyberspace has invested an undisclosed amount in acquiring the 100% subsidiary, Matchify Services Private Limited.
Matchify may be a dating app that can help its users to seek out partners interested in serious, meaningful relationships. The premise what is the best Matchify functions is to strike an optimal balance between the casual hookup culture that the majority easy-to-use dating apps perpetuate plus the \’go-all-in-and-say-I-do\’ concept that matrimonial sites fuel. In providing a middle-ground, Matchify aims to plug \’like-minded\’ individuals through dates as an alternative to more than a disappointed deal if your \’swiped right\’ (s)expectations are diluted or maybe imposed choosing family and plates of \’samosas and mithai\’ becomes unbearable. The app states to took one step forward inside the direction by matching the users\’ preferences and interests using a combined algorithmic-cupidity and human matchmaking.
\”With a mix of technology and human matching skills, Matchify\’s relationship matching algorithm constantly updates itself depending on the familiarity with \’interests\’ dynamically, as users start to identify and interact in relationships,\” claims Matchify.
The applying process requires users to submit an intensive profile, verify their profiles by logging into websites through Facebook and choose criteria on the amount of lists with regard to their desired matches. Coming which includes a gamut of \’safe\’ and \’desirable\’ features like verified and authentic credentials, a safe and secure chat line for female to initiate conversation, mobile verification, photo screening, control of that can access their profile, the opportunity to hide their profile from Facebook, plus the approach to report abuse/block users, Matchify positions itself to be a women-centric app, using a vision to give the new-age Indian woman which has a secure and powerful platform to forge meaningful connections, on the go.
With an increasing number of individuals hanging out overseas and family, the demand for an enchanting connection is increasingly felt. However, industry by storm the wonky working hours that fill up usually, quality connections with worthy matches take time and effort to find and Matchify aims to fix simply that. Sai Chithra, Business Head, Matchify.in, concurs,
“We\’ve been aware of the growing need of young Indians for meaningful relationships matching their interests and near their current location. Matchify is often a robust and secure platform for like-minded people and it is on mobile. That\’s exactly what can make it interesting.”
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Working on added features like one-way video chats for women, Matchify is currently seeding itself within the game, devoid of plans of monetizing itself in the near future. Thus, designed for download free on the web Playstore, the app aims to build a significant consumer base, especially women, and encourage them to ease in a relaxed and safe label of dating and matchmaking.
Given that Matrimony.com\’s rival, Shaadi.com had resulted in 25% stake in Delhi-based dating applications maker Thrill, in a very cash and stock deal priced at near to $1 million, this move by way of the matrimonial service giant isn\’t surprising. In truth, the fact that Matchify positions itself as the distinct matchmaking app, aiming to connect people thinking about meaningful engagement, syncs in well while using website\’s mission of making \’happy marriages.\’ Differentiated from the crowd by refuting the \’hot-or-not\’ hooking-up culture promoted by casual dating apps, Matchify and Matrimony.com\’s alliance seems to be a match that was certainly sealed using a \’Rishta Pakka Samjhein!\’
We wish them a fruitful association!
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SummaryArticle NameMatrimony.com Acquires Matchify – A Match Produced in Heaven?AuthorSejal ParikhDescriptionThe biggest player inside the matchmaking space, Matrimony.com, has now acquired Matchify, to help you capture the heartbeat connected with an India that wants currently for matches!